Sweet James Soccer Campaign
Soccer season is here, the world's watching, and Sweet James is in the game. Everything you need to create on-brand, compliant content — messaging, approved assets, sample posts, and disclosure rules — all in one place.
You're In the Right Place.
This page has everything you need for the Soccer Campaign — messaging, approved assets, sample content, and the disclosure rules that keep both you and Sweet James protected. Bookmark it and check back before every post.
General program questions? Head back to the Affiliate Hub. Campaign questions? Scroll to contact.
Know the Message
This is what we stand for and what we're putting into the world this season. Let it inform your content — don't recite it, feel it.
The vibe
Be bold, be energetic, be you. Soccer season brings big emotions — huge plays, heartbreak, comebacks. React to real moments, not polished ad reads. Think game-day energy: the reaction video, the fan-cam, the "did you SEE that" moment — then bring Sweet James into it your way.
Let the message inform your content. Don't recite it — react to it.
Sample Posts
Content that's worked well for Sweet James. Use these as inspiration for tone and format, not a script.
Campaign Videos & Brand Assets
Official Sweet James campaign spots. React to them, reference them, or use approved clips in your content.
Tags, Hashtags & Mentions
Copy and paste. Required tags must be included on every post.
Banned tags imply a promised or specific outcome. Never promise results or dollar amounts — see Do's & Don'ts below.
Tag, mention, or use the collaboration/partnership feature with this account when posting.
Do's & Don'ts
Follow these rules on every piece of content. Non-compliance may result in content removal or program termination.
- Be yourself. Your audience followed you, not us.
- Tag @sweetjameslaw on every post.
- Use approved assets only, from this page.
- Keep it brand-safe — clean environments, no third-party logos on camera.
- Promise outcomes or dollar amounts.
- Give legal advice. Refer to sweetjames.com.
- Use music without rights — including trending sounds.
- Use AI faces, deepfakes, or name competing firms.
All disclosure and FTC rules are in the Compliance section below.
FTC, Disclosure & Legal
Federal law requires clear disclosure on all sponsored content, and multiple states have their own attorney-advertising rules. These requirements are non-negotiable — and they protect you as much as they protect us.
Disclosure Placement — Read This First
- #ad in the FIRST LINE of every caption. Before your text, before the "see more" truncation.
- Video: on-screen + spoken in the first 3 seconds. Caption-only is not enough.
- Platform "Paid Partnership" tags alone are not sufficient. The FTC has found these easy to miss when used alone — you still need #ad in the caption and, for video, in-frame.
- Both you and Sweet James are liable if disclosure is missing or buried — even if your agreement says otherwise. Under the FTC Endorsement Guides (16 CFR Part 255), any material connection (payment, free product or services, commission, or ambassador status) must be disclosed in the endorsement itself, not just in a legal disclaimer.
Caption Format — Correct Order
Every paid post caption must follow this exact order. Do not rearrange — placement is what makes disclosure "clear and conspicuous" under FTC rules, and Instagram/TikTok truncate captions after 2–3 lines.
Full Legal Disclaimer — Copy & Paste
This goes AFTER your caption text, below the fold. The #ad line goes FIRST, above everything.
#ad — Paid partnership with @sweetjameslaw. Attorney Advertising. SweetJames.com 1-800-900-0000. No guarantee, warranty, or prediction of any outcome. Your case will be assigned to an attorney in the firm who may be different than featured attorneys on this advertisement. No fees or costs without recovery. Dramatization. This advertisement features both attorney and non-attorney firm spokespersons. Results depend on the unique facts of your claim. Offices throughout the country including Los Angeles (B. Taghavi), Phoenix (D. Catanese) and Atlanta (A. McCumber). See sweetjames.com/online-disclaimer/
📹 Video Content — Extra Requirements
- On-screen text: "#ad — Paid partnership with @sweetjameslaw" must appear visually in the first 3 seconds.
- Spoken aloud: Say "This is a paid partnership with Sweet James" or similar within the first few seconds of the video.
- Stories/Reels: Each individual slide or clip needs visible disclosure — not just the first one.
- Caption still required: Even with on-screen and verbal disclosure, the full caption disclaimer is still required.
📍 Region-Specific Caption Disclaimers
Use the version closest to your location, or the location your content is geotagged to / directed at. Copy and paste into every post, below the #ad line.
Prior results do not guarantee a similar outcome. Every case is unique. Sweet James LLP. SweetJames.com 800-900-0000. Serving All of CA. With an office in Los Angeles — See SweetJames.com/online-disclaimer
Prior results do not guarantee a similar outcome. Every case is unique. Sweet James LLP. SweetJames.com 800-900-0000. Serving All of CA. With an Office in Roseville — See SweetJames.com/online-disclaimer
Prior results do not guarantee a similar outcome. Every case is unique. Sweet James LLP. SweetJames.com 800-900-0000. Serving All of AZ. With an Office in Phoenix (D. Catanese) — See SweetJames.com/online-disclaimer
Prior results do not guarantee a similar outcome. Every case is unique. Sweet James LLP. SweetJames.com 800-900-0000. Serving All of GA. With an Office in Atlanta (A. McCumber) — See SweetJames.com/online-disclaimer
Prior results do not guarantee a similar outcome. Every case is unique. Sweet James LLP. SweetJames.com 800-900-0000. Serving All of TX — See SweetJames.com/online-disclaimer
Prior results do not guarantee a similar outcome. Every case is unique. Sweet James LLP. SweetJames.com 800-900-0000. Serving All of NV — See SweetJames.com/online-disclaimer
Prior results do not guarantee a similar outcome. Every case is unique. Sweet James LLP. SweetJames.com 800-900-0000. Serving All of NM — See SweetJames.com/online-disclaimer
You do NOT need to include case-specific information — just this disclaimer in your caption. If your state isn't listed, contact your campaign manager before posting.
📋 Compliance Monitoring
All affiliate posts are subject to compliance review. Posts missing required disclosures will be flagged for correction or removal. Repeated non-compliance may result in termination from the program.
Sweet James, as the advertiser, is independently liable under the FTC Endorsement Guides if an affiliate fails to disclose — even where an agreement requires disclosure. That's why every post is spot-checked, not just reviewed at sign-up. Full compliance obligations, including the monitoring and takedown process, are detailed in the Affiliate Terms & Conditions.
Frequently Asked Questions
Common questions about this campaign, the assets, and content requirements.
Need Help?
Reach out with asset requests, content questions, or approval needs.
Apply to the Sweet James Affiliate Program
Fill out the form below and our team will be in touch.
By applying, you agree to the Affiliate Terms & Conditions.